We are in the middle of one of the largest freight recessions in history. The last few years have forced us to think differently about how we do business, build relationships, and the tools we use.
An old saying applies here: hard times make for strong and resilient people (or in our case: companies). My guess is, if you are reading this, you fall into that bucket. You have been forced to ask tough questions about how you do business, where you do business, and with whom you do business.
These are extremely difficult questions. In fact, you might still have questions about your capacity strategy and how to best combat fraud. You might have questions about pricing strategy on given lanes in this market, or even an improved market. If you are like every single customer I have talked to, you might have questions about when this market is going to transition from a downswing into an upswing. We plan to discuss all this and more at DATCON, our user conference, on Oct 22 – 24th. You can find a copy of our agenda here.
But the big secret ingredient of DATCON isn’t all the cool products we build or the guest speakers. The secret ingredient is you.
Click here to join us in Kansas City. You can use code brokersuccess200 for $200 off registration.
It’s like when you try to recreate Grandma’s secret cookie recipe and, despite your best efforts, you just can’t. You are missing that one pivotal ingredient that takes the experience from ok to outstanding.
You are that secret ingredient. DATCON gives us the opportunity to do the most important thing any company can do, and that is talk to our customers. The decisions and strategies you’ve made in these difficult times are the exact ones we want to understand. Your strategy is pivotal to our strategy.
In addition, DATCON gives you a chance to connect with and hear from your peers about their questions and what they are doing in the market. While we have a lot of collective experience at DAT, we dont hold a candle to the folks living and breathing brokerage life every day. We pull these industry leaders together to talk about their own strategies. DATCON provides a great opportunity to learn from folks who eat, live, and breath this stuff every day just like you.
There are glimmers of hope in the market place. The shippers I’ve talked to say they have seen signs of increased rates out of the West Coast. There are glimpses of higher rates in the Midwest. The Spot Premium Ratio we analyze from contributions, while still negative, demonstrates a small tightening. In the not-too-distant future, it will be time to unleash all the things we learned in the down times within a new, exciting, and growing market. There is no better time to learn from industry experts, your peers, and about the tools needed to be successful than right now!
At DAT, our goal is to help you be efficient and grow your business in every season by developing world class tools and taking advantage of our industry-leading analytics. There is no better way to do that than to hear from you. We look forward to seeing you at DATCON 24’.
Click here to meet us there. You can use code brokersuccess200 for $200 off registration.
